A little about me...
My name is Rachael Mazur, and I am a Marketing and Communications Specialist at Spectrem Group, a market research and consulting firm in the financial industry. I enjoy creating and implementing innovative digital marketing strategies to promote growth and increase profitability for our firm, while also delivering knowledge of the latest trends and opportunities to our discerning clients.
In my role at Spectrem Group, I coordinate and manage various marketing initiatives aimed at increasing sales and brand awareness. I create communications materials to effectively describe and promote Spectrem Group products and services to our customers and prospects, including graphics, brochures, newsletters, emails and other promotional materials. I also research and monitor SEO efforts to execute a program which has already more than doubled our monthly organic search traffic, and continues to grow. In addition, I develop content and manage Spectrem's social media accounts to include Facebook, Twitter, LinkedIn,YouTube, Google+ and Pinterest.
Prior to joining Spectrem Group, I managed client projects for companies such as P&G, Nielsen, and Luxottica. As Marketing Director for Highwire Brand Studio's team A, I led an interdisciplinary team of 14 to research, develop, and present social media and gaming strategies and tactics for the Pringles brand. Additionally, through my role as Co-Project Manager for the Armstrong Institute for Interactive Media Studies, I coordinated the efforts of 19 team members to create and present a comprehensive and innovative social media plan for the LensCrafters brand.
I am a highly motivated, organized and creative individual with excellent communication skills and superb attention to detail. My extensive computer experience using programs such as Photoshop, Illustrator and other desktop publishing software combined with an eye for artistic design and enjoyment of both participating in and leading teams give me solid skills of value to any professional marketing firm.
To learn more about who I am, my background, and my work, please explore my website, gallery, blog and/or contact me directly via email.
Rachael Mazur
In my role at Spectrem Group, I coordinate and manage various marketing initiatives aimed at increasing sales and brand awareness. I create communications materials to effectively describe and promote Spectrem Group products and services to our customers and prospects, including graphics, brochures, newsletters, emails and other promotional materials. I also research and monitor SEO efforts to execute a program which has already more than doubled our monthly organic search traffic, and continues to grow. In addition, I develop content and manage Spectrem's social media accounts to include Facebook, Twitter, LinkedIn,YouTube, Google+ and Pinterest.
Prior to joining Spectrem Group, I managed client projects for companies such as P&G, Nielsen, and Luxottica. As Marketing Director for Highwire Brand Studio's team A, I led an interdisciplinary team of 14 to research, develop, and present social media and gaming strategies and tactics for the Pringles brand. Additionally, through my role as Co-Project Manager for the Armstrong Institute for Interactive Media Studies, I coordinated the efforts of 19 team members to create and present a comprehensive and innovative social media plan for the LensCrafters brand.
I am a highly motivated, organized and creative individual with excellent communication skills and superb attention to detail. My extensive computer experience using programs such as Photoshop, Illustrator and other desktop publishing software combined with an eye for artistic design and enjoyment of both participating in and leading teams give me solid skills of value to any professional marketing firm.
To learn more about who I am, my background, and my work, please explore my website, gallery, blog and/or contact me directly via email.
Rachael Mazur
